In 2019, Kyle, also known as 'Beets', the oldest son, approached him with a request for custom baseball cleats for his upcoming high school season. With years of experience as a sneakerhead and a passion for art, coupled with baseball being such a significant part of the family, he embarked on a mission to explore the world of custom cleats. He dedicated time to learning about the entire process and the necessary products. Just seven days later, Kyle had his custom made sneakers, and soon friends and family began seeking him out for their own cleats and sneakers. After a few months, he was encouraged to open an Etsy shop, through which he grew his sneaker business using various marketing channels.
In 2022, his partner Jennifer, with whom he had a long-standing relationship since high school, expressed interest in entering the apparel market. She launched her own Etsy shop selling apparel, and by 2023, the two joined forces to create Beets Custom Apparel & Designs. Jennifer's 25 years of experience in advertising and marketing played a crucial role in expanding their business. Her project management skills focus on customer satisfaction and timely deliveries. With Kyle's artistic talent in designing unique football cleats and youth custom cleats, alongside Jennifer's corporate expertise, they form a dynamic duo both personally and professionally. They are committed to fulfilling every customer's request to the fullest. Since 2023, their company has continued to grow year after year.